Invention Matrix & Filters

Iconic offers a comprehensive “360 degree” matrix of vantage points and filters for every product or service we engage.  

Another significant benefit of Iconic’s services is our ability to create, evaluate and comprehend an opportunity, product or service in totality from the conception point. That means we don’t create in a “bubble”.  We consistently filter our projects by looking at Sales Strategy, Product Position, Marketing, Patents, Manufacturing, Quality, Safety, Cost, Retail, and Competitors from the first step.  

We’ve personally spirited business teams from concept to market success many times over in a wide variety of industries.  Providing this comprehensive filtering process across all functional business areas throughout the development process greatly reduces risks and costs while significantly increasing the chance for a highly successful launch.

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